The Business Case for Investment in Wheel Alignment Equipment

How to profit from offering wheel alignment services 

Offering wheel alignment services is of utmost importance in the aftermarket motor trade. Proper wheel alignment plays a crucial role in optimising a vehicle’s performance and fuel efficiency, and regularly aligning the wheels ensures that the vehicle drives properly. With the increasing awareness of the benefits of wheel alignment amongst drivers along with the parlous state of the UK’s roads, the demand for these services continues to grow. As a result, incorporating wheel alignment services into a workshop can attract more customers and increase profitability. 

The potential for profit and business growth in offering wheel alignment services is significant. Marketing objectives such as customer retention and increased satisfaction are just the start of it; alignment checks are profitable as a standalone service and provide an opportunity for upselling other maintenance and repair services, further increasing profits.  

Absolute Alignment helps businesses tap into this growing market with its industry leading range of wheel aligners to suit everyone from the one-man band to multi-venue chains. While adding wheel alignment services will require an initial investment in equipment and training for mechanics, the potential return is substantial. Absolute Alignment’s Technical Director Chris Dear says: “With as few as one alignment check per day, workshops can get payback on our entry level machines in as little as six months, and that’s without factoring in the profit on the repairs required.” 

Absolute Alignment is there every step of the way from installation and training through to first class after sales service. The aligners are supplied with a vast database of vehicles stretching back decades which is regularly updated. Regular calibration checks are scheduled by the service team to ensure equipment remains in tip top condition. 

Absolute Alignment will make sure businesses stay up-to-date with the latest advancements in alignment equipment and technology which will enhance productivity and profitability as the market develops. The latest aligners work from a handy tablet and have a very small footprint. Gone are the days of the dedicated wheel alignment bay - the latest equipment can work from any lift in the workshop including 2-posts, scissors and ground pits.  

Even the smallest workshop can profit from wheel alignment, as Absolute Alignment has tips to get the new profit centre moving. “We’re there to help with the initial marketing,” continues Chris, “as we have templated press releases and promotional leaflets to kick start a workshop’s wheel alignment journey.” 

Want to know more?

Check out which aligner suits your needs here, fill in the form below, or telephone the Technical Team on 01252 549340 to talk through your options.